Amdocs said Telstra has deployed the Amdocs ChangingWorlds personalization technology to support its BigPond Mobile portal.
The newly enhanced portal, which was designed in response to extensive customer feedback, makes navigating BigPond’s expanding inventory of entertainment, news and directory services even easier.
Amdocs ChangingWorlds is providing Telstra with personalization capabilities that include quick and easy access to relevant content based on users’ specific interests, prioritized portal menus based on users’ previously searched content, and automatic delivery of user-specific content.
Amdocs is also working with Telstra on a multi-phase change project to enhance Telstra’s operational support systems, which includes service and resource management, consulting, and integration services.