Telstra has partnered with Roku for a September launch of Telstra TV, a new streaming service designed specifically for Australian consumers that integrates existing domestic SVOD services.
Telstra TV will add to Telstra's existing entertainment services, which include TBox and Foxtel from Telstra products. It will be available for purchase in September, with pricing and more specifics around content and the streaming player available closer to launch.
Joe Pollard, Telstra GMD Media and Marketing, confirmed plans to offer customers the three leading subscription video on demand services—Presto, Stan and Netflix—via the new service, alongside a selection of TV catch-up services and the latest new release movies from BigPond Movies.
“Rather than restrict our customers’ choices, we want to host all the popular streaming video services on our platforms and make it easy for them to get all the content they want in the one place,” said Pollard.
“By combining our networks and content with Roku Powered players and the Roku platform, we will offer a brilliant streaming experience in the market designed specifically for Australian consumers,” she added.
Andrew Ferrone, VP of pay TV at Roku said the Roku Powered program enables Telstra to easily launch a streaming service that gives consumers access to top content through top streaming players.