Indonesia’s Telkomsel has deployed a portal that allows subscribers to create their own SMS based applications.
Telkomsel’s customers who may be subscribers or enterprises can instantly turn themselves into application and content providers on their areas of interest, the carrier said.
The solution known as mChoice Soltura, (referred to as “freedom to explore” in Latin) is powered by hSenid Mobile and contains a set of easy to use pre-built wizards on alerts, voting, subscription, and on-demand requests via an easily accessible web based user interface known locally in Indonesia as Gapura SMS (gapurasms.telkomsel.com).
Mobile messaging and VAS is therefore to face a paradigm shift in user generated content with the proliferation of these apps expected to be widespread with SMS having an unprecedented reach over other mediums and with its instant and interactive nature justifies the promise of this platform.