“Human latency” needs to be removed from business transactions, and telcos are an important vector in making that happen.
In a keynote speech at the CommunicAsia2015 Summit Tuesday, TADs founder Quayle gave an example of what he called “mixing the virtual with the real”: credit-card giant Visa using smartphone tracking to reduce declined card transactions. “That’s reduced declined transactions by one-third, said Quayle. “The customer’s happy, Visa’s happy as it’s not losing transactions to a competitor, and the merchant is happy.”
Quayle said that such strategies “aren’t just for companies that are Internet-connected.” He name-checked delivery.com, a firm that targets SMEs who rely on fax and mobile communications - “mom & pop shops - a customer makes an order on the web for pickup, and it’s ready by the time they arrive at the store. There are big opportunities within existing businesses.”
“Telecommunications has enabled a multi-billion dollar industry, said Quayle, “the food delivery is $683b in the USA alone.” He said that eateries in places like Singapore and Indonesia could easily enter this space as “they’re most familiar with the local market.”
“The internet has democratized telecoms,” said Quayle, cautioning that developers shouldn’t say ‘I hate my telco!’ but should instead look at the opportunities available.
MORE COVERAGE OF COMMUNICASIA2015