Red Bull Media House has tapped Tata Communications as its global connectivity and innovations partner for its new television channel due to launch next year.
Tata Communications has also been selected as the preferred media connectivity partner for the Red Bull events globally, transmitting live data over its fibre network to the Red Bull Media House HQ.
Red Bull Media House will use Tata Communications’ Video Connect Service to ensure maximum uptime, reliability and quality of video delivery to optimize the consumers’ viewing experience.
The two companies will also work together in fostering innovation in service and product development for Red Bull Media House.
Originally known as a supplier of extreme sports content, Red Bull Media House today produces a broad range of formats and offers more than 1,000 hours of content to broadcast channels and digital platforms around the world.
“Whether we’re broadcasting a historic space jump or a live concert, we need to be confident of maximum uptime, global reach and security,” said Andreas Gall, CTO of Red Bull Media House. “This partnership will further improve the experience for our fans across the globe.”
Tata Communications has further bolstered its media services offering by recently launching its Media Ecosystem that combines traditional video contribution services with IP-based connectivity to create a highly innovative global media platform.
The new ecosystem enables seamless global transport and management of content as a cloud based managed service and supports global broadcast, OTT and mobility applications.