Southeast Asia's tablet and laptop market was worth $4.72 billion in the first nine months of 2012, up 12% year-on-year, new research shows.
GfK Asia also estimates that shipments climbed 26% over the same period to reach 8.8 million units.
Singapore, Malaysia, Indonesia, Philippines, Vietnam, Thailand and Indonesia all managed between 5% and 22% revenue growth and volume growth of up to 37%.
Demand for tablets doubled, with the devices now accounting for 33% of the region's overall portable computing market.
Indonesia, Thailand and Malaysia are the three biggest markets for laptops and tablets in the region, collectively accounting for over 70% of the region's sales volumes.
In Indonesia alone, sales reached 2.76 million units, with revenue nearly hitting $1.24 billion. Consumers in second-placed Malaysia spent nearly $1.1 billion on 2 million tablets over the period.
Android tablets dominate in both markets, accounting for over 72% of total tablet sales.
“Sales of tablets and laptops have concurrently surged across Southeast Asia, both contributing significantly to the growth of the overall market,” GfK Asia account director for digital technology Gerald Tan said.
“It is important to note that both devices have different performance capabilities and functions, as well as serve different purposes—thus creating an exciting market where manufacturers need to carefully positioning their offerings.”