Synovate has announced the global launch of its mobile market research capabilities, including its SMS / text, mobile online surveys and application development.
The company has also appointed Thomas Edwards as the global head of mobile research solutions.
“With the massive rise in mobile phone penetration across the globe, text messaging, and smartphones with web browsing, it only makes sense to have mobile research methodologies readily available to all of our clients,” said Edwards said. “Mobile research allows us to capture feedback anytime, anywhere and at the convenience of the survey respondent. It’s also cost effective for clients.
Research can be conducted via mobile phones using several different survey methods. For instance, SMS / text allow for full two-way interviewing and can also be used to invite survey participants to participate in mobile web surveys or download applications.
In addition to SMS / text, Synovate has developed mobile survey solutions allowing participants to complete full questionnaires while on the move, ranging from mobile online surveys to full apps that add an additional layer of insight that traditional methods fail to provide, enriching the current data set with location, images, and video.