Singaporean audiences can soon look forward to more exciting “Made in Singapore” content from as early as the third quarter of this year.
StarHub’s new wave of Public Service Broadcast (PSB) lineup includes of travelogues shot in “the most exotic” corners of the world, kids infotainment shows and sports programs that shine the spotlight on the everyday superhuman athletes.
For the first time, viewers who enjoy consuming content on the go, will also be able to view short-form content―each ranging from five to 15 minutes in duration.
Local movie fans will also be treated to an array of locally produced telemovies centered on the kaleidoscopic facets of Singaporeans’ lives.
PSB content is produced under the Media Development Authority of Singapore’s (MDA) Public Service Broadcast Contestable Funds Scheme (PCFS). The PCFS aims to extend the reach of PSB content to multiple broadcast platforms, as well as to bring more opportunities to local production houses to deliver creative, high-quality PSB content.
Viewers will be able to catch StarHub’s exciting lineup of PSB content on its self-packaged channels, E City (StarHub TV Channel 111/825) and SuperSports Arena (StarHub TV Channel 112/205), as well as via its online streaming service, StarHub Go.
In total, StarHub will be commissioning about 110 hours of original productions. These productions will incorporate PSB values, such as celebration of the Singapore’s culture and heritage, and promotion of the Singaporean identity, through innovative storytelling.