Hong Kong’s SmarTone has unveiled a new brand campaign which includes introducing the ability for customers to change mobile plans during an initial trial period.
SmarTone’s new Flexi-switch service will allow customers to trial their mobile plan for a three month period, and change their plans in line with their data usage needs once during this trial period.
Customers will be able to either upgrade or downgrade their plans based on their experiences during those first months.
Flexi-switch has been introduced as part of SmarTone’s new “We’re for Smiles” campaign, as a component of the TrueCare series of services designed to address customer needs.
Other newly-introduced TrueCare services are a free service that allows customers to rent powerbanks from SmarTone stores if their smartphones run out of batteries while on the go, a free screen replace service and the anti-cyberattack software service ST Protect.
“At SmarTone, we have always focused on understanding our customers’ needs in order to provide them with the most relevant services,” SmarTone head of marketing and sales Josephine Lim commented.
“From our recent consumer research, we observed that a lot of Hong Kong consumers prefer quality customer service and flexible service plans.”