SK Telecom, connected car vendor Harman and US-based Sinclair Broadcast Group have signed an agreement to jointly develop and commercialize digital broadcasting network-based automotive electronics technology.
The agreement, signed at the annual CES trade show in Las Vegas, will see the two companies collaborate to build an automotive platform based on the next-generation ATSC 3.0 broadcasting standard.
The platform will allow drivers and passengers to experience in-vehicle HD TV broadcasting, secure firmware updates, HD map updates and V2X certificate management.
In the US, the services will be provided via terrestrial digital broadcasting facilities operated by Sinclair Broadcast Group. The technology will also be deployed in other markets as local broadcast facilities become available.
“Mobility and media are core business areas that will undergo innovative changes in the 5G era,” SK Telecom president and CEO Park Jung-ho said.
“With Harman and Sinclair Broadcast Group, SK Telecom will target the mobility and media markets in the US and expand into the global market.”