SK Telecom announced the launch of a pilot test for its “Smart Cart” services in China.
Smart Cart is an innovative service that uses a smartphone and a smart shopping cart equipped with tablet PC to offer diverse shopping-related information based on accurate indoor positioning technology. The company said the pilot test will begin today at the Shanghai store ofShanghai Lotus Supermarket Chain Store Co.
SK Telecom’s Smart Cart is the world’s first shopping cart service that utilizes smartphones to provide information gathered through indoor positioning technology.
Unlike previous RFID-based cart services provided by retailers that only showed product information and discount offers within stores, Smart Cart - through synchronization with smartphones - provides a wide variety of shopping tips, product information and discount/ special deal information in real time based on indoor positioning technology.