Half of Singapore consumers would only be able to only last one day without using mobile data, according to a survey commissioned by MVNO Circles.Life
The survey of over 900 respondents also discovered that many Singapore consumers are data deprived, with 2 in 3 saying that they need at least 6GB of mobile data per month to not worry about busting their mobile data limits. The industry average is between 3.5GB to 4GB of mobile data usage a month.
“Findings of the survey are consistent with our internal market research, where we have discovered that consumers in Singapore needed more data, but did not have affordable access to it,” commented Rameez Ansar, co-founder and director of Circles.Life.
“After we launched our 20GB for S$20 data Data Plus option in March, we saw a huge spike in the data usage of our subscribers to the current average of 8GB per month, more than double of the current industry usage. Singapore consumers are hungry for more mobile data and we expect that demand to grow as a nation.”
The Circles.Life Annual Mobile Data Usage Survey 2017 was conducted by survey research firm, Survey Sampling International (SSI) of Singaporeans between 16 to 54 years old.
The survey also revealed that many users were frustrated with their current mobile data limits and 9 in 10 felt frustrated when they reached their month data limits.
In addition, 1 in 2 Singapore consumers have exceeded their monthly mobile data limits at least once in the last six months and of these, 24% exceeded their mobile data limits by at least 3GB.
Survey respondents indicated that their most frequently used mobile app used each day was Whatsapp, followed by Facebook and YouTube. Dating apps were the least frequently used mobile apps.
In conjunction with National Day 2017, Circles.Life is offering a free upgrade to its no-contract mobile plan for new subscribers. New subscribers joining in August will enjoy the 20GB for S$20 Data Plus option for free for the month of August.
First published in Networks Asia