Singapore Airlines (SIA) and Grab have integrated their respective mobile apps to offer enhanced convenience to travelers.
The partnership will benefit customers who are travelling to the airport in six countries across Southeast Asia - Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
SIA customers can now book Grab rides through the SingaporeAir mobile app. Customers using the app will see an option to book a Grab ride to the airport seven days before their scheduled flight.
Selecting this option will direct customers to the Grab app, where they can choose to order a Grab ride to the airport on-demand or in advance. The airport will be automatically listed as the destination, so the user simply fills in the pick-up point and desired time.
The first 5,000 customers will receive GrabPay Credits worth S$10 ($7.38) in their Grab account for bookings made through the SingaporeAir mobile app for Grab rides in Singapore.
“We are constantly seeking to enhance our SingaporeAir mobile app and KrisFlyer program to ensure that we provide more benefits to our customers,” said Campbell Wilson, SIA SVP for sales and marketing.
Jason Thompson, head of GrabPay, said that with GrabRewards, a dollar spent on Grab is more valuable than a dollar spent in cash. “By integrating Grab’s and SIA’s loyalty programs, customers can look forward to using their points when they plan for their next holiday.”
First published in Enterprise Innovation