SAP has unveiled its social strategy to transform how business people connect, engage and transact with customers, colleagues and partners.
By infusing social and collaborative capabilities into on-premise and cloud applications or mobile devices, SAP enables better engagement to effectively serve customers and partners and supports streamlining of work processes and decision-making to drive rapid business results.
Delivering on its social strategy, SAP introduced two new offerings: the SAP Jam social software platform and the SAP Social OnDemand solution. SAP Jam enables today's workers to drive rapid business results by integrating social capabilities into their applications and daily business processes, eliminating social silos. SAP Social OnDemand transforms social media conversations into rich business insights.
The solution helps marketing and customer service organizations better engage with customers to increase brand loyalty, manage reputational risks and capitalize on opportunities.