Reliance Communications announced the launch of a new marketing initiative for its latest unique offering, the “My Best Plan.”
“My Best Plan” is based on the consumer insight that most internet data dongle users have to pre-determine their data usage and confine themselves to a fixed data usage plan. In fact they have to ensure that their usage is within the limits of the plan to avoid paying high over usage charges.
Despite this, most users have gone through ‘”bill shocks” at some point, where they’ve had to pay exorbitant overage charges, in other cases most people don’t end up using the data limit they’ve signed up for.
To address this ongoing consumer dilemma, Reliance Netconnect introduced the “My Best Plan” that automatically adjusts itself to generate the lowest bill every month. This eliminates bill shocks and also takes away the hassle of choosing the right data plan for a customer.