How operators package, price and offer data enabled services is changing rapidly. Operators are rolling out new smart, flexible plans that deliver increased customer choice and enable value based pricing and dynamic services in the drive to increase data usage and revenues.
With examples from operators such as A1 Telkom Austria, AT&T, Axis, Orange, T-Mobile, Telkom Mobile, Telia, Turkcell and other leading operators this white paper analyses:
- 10 of the leading data pricing and packaging innovations that operators are offering today
- The returns that these smart data plans and offers are providing
- The foundation on which these offers are built
.