With the change in business model focus from technology to the customer, communication service providers (CSPs) have a golden opportunity to increase customer loyalty by using flexible service definition and billing features that can deliver pricing plans and service package options to fit individual needs, instead of individuals fitting into a handful of service plan options.
This Stratecast report, commissioned by Orga Systems, looks into the three major business drivers that are shaping the communications industry today and define how those drivers are affecting the way business must now be conducted.
It explains how the time-proven communications technology sales model is giving way to more customer-centric ways. This is especially true, as customer buying behavior is shifting to a "mobility everything" world driven by advanced touch-screen user device technology.