Tribold argues in a new report that in order to truly optimize the customer experience, there is a vital dependency on optimizing the product experience.
By simplifying and explicitly managing products in a single enterprise product catalog, operators can deliver enormous benefits including lower costs, greater commercial and operational agility, and increased customer satisfaction.
Tribold notes that the products are what drive a customer to engage with a service provider, the diversity and attractiveness of offers and services are what generate additional revenue, and the quality and consistency of the use of those products is what keeps the customer loyal.
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