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Presence-based revenues to reach $6b by 2012

07 Apr 2010
00:00
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The value of presence based Mobile Web 2.0 services will increase to more than $6 billion by 2012, according to a new report from Juniper Research.

Increasing smartphone penetration in developed markets, allied to rising global usage of both on-net and off-net mobile instant messaging, will help to drive this trend.

The report found that revenues from presence-based services were currently almost exclusively derived from operator-billed mobile IM accounts.

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