Telstra’s Ooyala has released the first integration of its video and ad tech platforms through a new plugin, bringing advanced advertising capabilities to the Ooyala video player.
Designed to take advantage of key features in Ooyala’s ad serving platform, the plugin offers capabilities such as anti-ad blocking, sequencing for storytelling, plus audience targeting.
Ooyala’s new anti-ad blocking technology is notable, as it will help publishers unlock significant revenue by preventing the use of third-party ad blockers that keep video ads from displaying.
Since December 2014, five major European premium publishers using this new feature consistently unlocked more than 90 million ad impressions per month that were previously blocked and could not have been monetized.
As a result, the publishers gained over $1 million of additional – or previously lost revenue – per month. The anti-ad blocking technology also ensures more accurate reporting of ad impressions for advertisers.
“This is a major step forward for Ooyala customers as we weave our ad tech into our widely adopted personalized video platform,” said Jonathan Wilner, VP of product at Ooyala.