News Corp. has agreed to buy a UK jobs recruitment site for an undisclosed sum to reach a younger audience, a Reuters report said.
Financial terms of the deal was not disclosed, the report said.
The Reuters report quoted a source familiar with the deal as saying that News International, the UK unit of the company, paid about 20 million pounds ($37.74 million) for the site, Milkround Online.
Launched in 1997, the London-based site targets new students and graduates with job advertisements, the report said.
The purchase follows on the heels of an investment it made in April to buy a stake in Simply Hired, a US-based job search engine, whose features are now integrated into News Corp.'s MySpace.com social networking site, the report further said.