Google quietly broke an internet record sometime over the last month with 60% of all North American end devices/users exchange going through its servers in average day, according to DeepField.
The analysis includes computers and mobile device as well as hundreds of varieties game consoles, home media appliances, and other embedded devices.
The analytics firm said this makes Google bigger than Facebook, Twitter and Netflix combined.
DeepField’s Craig Labovitz says that the sheer scale and dominance of Google in the internet infrastructure has significant implications on network design and evolution.
Google now represents nearly 25% of internet traffic on average, Labovitz said. The most striking change in Google’s internet presence has come with the deployment of thousands of Google servers in internet providers around the world.