A new 4G MVNO is launching in Singapore that aims to give consumers a new way to interact and consume telco services.
Digital telco Circles.Life will target the data savvy consumer segment in Singapore. The operator will use M1's infrastructure under an MVNO model similar to the one Virgin Mobile had with Singtel when the company entered the market in 2001.
“Virgin Mobile was some time ago,” Circles.Life co-founder and director Abhishek Gupta said.
“Rigid network technology in the past did not provide MVNOs flexibility in service offerings. They were not able to track data usage and customer buying patterns and found it difficult to respond to customer needs quickly. Our approach is unique because we take advantage of the latest technologies to build a next generation full service 4G digital mobile network.”
Gupta added that as an MVNO, the company can work towards highly efficient usage of their resources and prioritize innovation to deliver improved services and a richer experience to customers.
Circles.Life co-founder Rameez Ansar added that as an incentive to subscribers, the telco would also hand out periodic free boosts to their data plans determined by length of contract and other factors.
Using a digital platform the company designed, Circles.Life will allow consumers to pick and choose bundles they want. The basic plan priced at S$28 a month comes with 3GB of mobile data, 100 minutes of talktime, and bonus data that range from 0.5GB to 4GB when customers use the firm's app or perform actions like referring friends to sign up.
The CirclesCare app also gives customers a personalized dashboard to allow them to tweak their plans such as top up mobile data or buy talk-time. These will be reflected in the next billing cycle, which follows the calendar month.
Users also get free caller number display, free roaming, and unlimited data on Whatsapp.
Circles.Life registration starts today and is offering new sign-ups bonuses like a low $4 registration fee, free SIM card, free delivery, and free number porting or 80% off "lucky numbers".