Digital pay TV firm NDS launched Infinite TV Exchange, a global B2B content marketplace and delivery system that brings together service providers and content owners.
NDS said Infinite TV Exchange enables the monetization and delivery of high-quality, specialized content to pay-TV platforms.
Designed to help content owners reach global platforms and enable broadcasters to enrich their existing offering the platform provides seamless integration of specialized content, in the form of channels, with an operator’s existing offering to satisfy the individual interests of the subscriber - ensuring that they remain the prime source of TV entertainment.
The Infinite TV Exchange marketplace is open to a full range of professional content and provides a complete ecosystem of the necessary components to transform individual content into OTT programming channels, NDS said.
Leading and specialized content owners such as National Geographic, Kids Co., SPEED, Revision 3, Watch Mojo, Red Bull Media and numerous specialty broadcasters ranging from the ‘Dance Channel’ and ‘Race Fan TV’ to ‘Wild Earth TV’ have already committed over 100,000 hours of content to Infinite TV Exchange, NDS said.