Nagra, a Kudelski Group company, has launched the TVkey USB device, the direct-to-TV security solution for pay TV operators that allows consumers to sign up for pay TV services directly on selected new Samsung TVs, while meeting all key MovieLabs requirements for Enhanced Content Protection (4K UHD, HDR, early release).
With TVkey, consumers will be able to enjoy premium content in 4K UHD quality directly on new TV sets through a simple sign-up process and with a single remote control unit.
The TVkey approach offers a fast, secure and low entry barrier route to market for pay TV operators launching 4K services directly to new consumer TV sets.
The cost optimized form factor of TVkey USB devices will enable innovative and low-touch consumer logistics including bundling the device with the TV set. Such an approach can radically simplify the customer acquisition process with pay TV services working straight out of the box.
Through a simple sign-up process, either via a TV app, a web portal or a call center, consumers can easily sign up for a pay TV service package. Operators can also use free preview periods in order to entice consumers into becoming loyal customers. And because no additional set-top box or installation is required, the customer acquisition costs and CAPEX can be dramatically lowered.