Egyptian mobile network operator, Mobinil has launched “Pay-For-Me” service from eServGlobal.
Pay-For-Me, also called “collect call” service, is a reverse charges based service which eServGlobal customized to suit the specific needs of Egypt’s predominantly prepaid market. The solution is user intuitive encouraging a quick endorsement by the customer base. Each subscriber can decide who to include or exclude from the service by assigning members to white or black lists. Callers access Pay-For-Me by simply adding a prefix to the phone number they wish to dial.
Mobinil is the leading mobile service provider in Egypt with over 30 million subscribers, of which more than 95% are prepaid users. In a market where inactive users can quickly become churners, this service provides operators with a way to incentivize their subscribers to maintain their ‘active’ status. Reducing subscriber churn and stimulating customer usage are especially important when operating in highly competitive landscapes such as Egypt.
eServGlobal has been supplying value-added services to Mobinil for more than a decade and will continue to work with this innovative operator to roll out solutions which meet the needs of Mobinil and its subscribers.