Annual revenues derived from mobile cloud based enterprise services are expected to reach $39 billion by 2016 as mobile network operators increasingly offer corporate clients an array of unified communications suites, according to a new research.
Juniper Research also reported thata significant proportion of these revenues essentially represent a migration of enterprise spend from traditional siloed offerings. However, the report pointed out that cloud-based services can be a highly effective means of ensuring customer retention, through the provision of hosting allied to solutions such as messaging, presence, managed email, collaboration, conferencing and IP telephony.
The report also cautioned that enterprises have two primary concerns regarding migration to the cloud: data security and the extent to which such migration represents a demonstrable ROI (return on investment). For data security, concerns extend both to secure access (that third parties cannot access, amend or steal their data) and to secure storage (that the data hosting company will not lose the stored data).