The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize on its power, making it an indispensable part of their marketing mix. Defining a strategy within your mobile toolkit, the nuances of consumer behavior, and capitalizing on brand awareness and conversion, are what it takes to build a successful mobile marketing campaign. The 2012 MMA Forum Singapore will bring together the world’s mobile leaders who are focused on building smarter campaigns that lead to smarter branding, smart sales and ultimately a smarter tomorrow.
Website: http://mmaglobal.com/events/forums/singapore2012/overview