Mig33 signed an agreement with GREE, a major Japanese social networking service provider, to adopt the GREE platform for smartphone, opening mig33’s community to a vast array of social game developers throughout Japan and far beyond.
The agreement extends a huge opportunity for game developers looking to generate new customers and revenue streams, because games previously developed for the GREE platform can now easily be adapted and made available to mig33’s more than 47 million registered users.
Today’s mig33/GREE deal echoes an earlier announcement in which GREE partnered with China’s Tencent. While modeled on both GREE and Tencent, mig33differentiates itself by bringing mobile community and entertainment to billions of consumers residing in the emerging, mobile-first markets throughout Southeast Asia, South Asia, the Middle East and Africa.
Together, the two deals mean that game developers throughout Asia and beyond can easily make their social games and other applications available to mig33 and tap its fast-growing virtual economy.