MediaTek and Yahoo announced a global partnership that will embed Yahoo’s services into MediaTek’s mobile platform solutions.
MediaTek is the world’s largest mobile chipset maker and in 2010, the company shipped over 500 million units for assembly into a wide range of mobile phones distributed worldwide.
Yahoo will be MediaTek’s first global mobile service partner to deliver mobile Internet services including Yahoo Messenger, News, Finance,Weather, Mail and other Yahoo popular services on MediaTek’s MAUI Runtime Environment (MRE). MRE is MediaTek’s new middleware technology designed for mobile developers to deploy services and content for ‘Smart-Feature phones.’
With the launch of the MRE technology and the partnership with Yahoo and MediaTek, the market can expect more ‘Smart-Feature phones’ to be available at an affordable price. This partnership will also allow users of handsets powered by MediaTek’s System on Chips to easily discover and connect with Yahoo through its best-in-class products, content, tools and services and help them get the most of the digital world.