MasterCard is spending $600 million to gain cloud-based analytics capability with its acquisition of Applied Predictive Technologies (APT).
APT’s Test & Learn platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandizing, operations and capital initiatives.
The acquisition is expected to help MasterCard Advisors, the professional services arm of MasterCard, improve on the insights it delivers to financial institutions and merchants around enhancing the consumer experience. The acquisition is part of MasterCard’s agenda to deliver differentiated services to merchants.
This agenda also includes the acquisition of another firm, 5One, a London-based retail consulting and analytics firm. As part of the company’s services portfolio, Applied Predictive Technologies will now have access to MasterCard’s analytics suite, consulting capabilities, marketing services and global footprint.
“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making.”
“MasterCard is uniquely positioned, with its corporate footprint and analytics expertise, to help us expand our business, working with even more clients around the globe and evolving our product capabilities,” said Anthony Bruce, CEO, Applied Predictive Technologies.
The transaction, which is anticipated to close in the second quarter of 2015, is subject to a number of closing conditions.