About 63% of tablet users in the UK say it is easier to access media content on a tablet than on a mobile or laptop or desktop, a survey said.
The survey was conducted by independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital.
The survey said media consumption in the UK is clearly changing, with comScore reporting 72% growth in tablet ownership in the second half of 2011 alone.
According to InMobi and Mobext’s research, tablet users carry out an average of 3.9 activities given a list of six broad options in the last 30 days. This was higher than both laptop (3.6) and smartphone (2.7) users.The research also revealed that 72% of respondents watch TV while using their tablet and a fifth of consumers stated that they watched more TV following a tablet purchase.
Almost a third of current non-tablet owners said they were likely to purchase one in the next six months, further fuelling on-device purchasing, the survey said.