LeEco and The Pineapple Underground Film Festival launched the VOD feature page PUFF for Hong Kong’s first art house and experimental film festival.
The page features its first batch of 12 films from Spain, South Africa, France, Australia, Japan, Argentina, the United States and Hong Kong, including 48K and El Alpinista. Le VIP members could enjoy the movies via Le SuperTV, Le Superphone and Le TV Box without additional charge.
“Not only are all the films going in their Hong Kong premieres, but the programs are curated by an independent film festival that had its beginnings here in Hong Kong”, says Tin Mok, CEO for APAC at LeEco. “We believe that every movie are precious and unique for filmmakers.”
PUFF’s founder Gina See-Yuen Wong said LeEco’s ecosystem and online platform is a major force and it started a revolution in how indie films are shown and presented to the audience. “The network transformed and changed who and how creative works are now being made and viewed. “
The concept of PUFF started when their founders were dining at a “dai pai dong “( a type of local fast food in Hong Kong) and realized that there are no bold and independently funded festivals in Hong Kong at that time.
The founders, themselves also indie filmmakers, thought that many young brilliant filmmakers wants to show their films in a new format too.
PUFF started with 21 films in 2011, and had since grown to feature more than 86 films for their PUFF 2015.