South Korea's KT, Australia's Telstra, the UK's EE and US-based Verizon have jointly formed the new LTE-Broadcast Alliance to encourage global support for the standard among device makers.
The new industry alliance will work to promote the LTE-B standard - also known as evolved multimedia broadcast multicast service (eMBMS) - and expand the use of the technology to more segments.
LTE-B allows mobile operators to send a single stream of data to all mobile users in one area. The primary application is video broadcasting, but the alliance believes the technology has the potential in other areas, including push notifications for service updates and disaster warnings.
In addition, the technology has the potential to serve as a service platform for IoT connectivity, communicating to billions of devices simultaneously. It also has applications in value-added services on 5G networks and for connect digital signage for media agencies.
Each of the founding members of the LTE-Broadcast Alliance have been involved in LTE-B trials or deployments.
KT was the first operator in the world to launch a commercial LTE-B service in January 2014, and Verizon has commercially deployed LTE-B across its national 4G network.
Telstra meanwhile undertook the world's first stadium broadcast using LTE-B in January 2014, and demonstrated the technology again at Australia's National Rugby League Grand Final in October 2015. EE likewise trialed LTE-B at the 2015 FA Cup Final in partnership with the BBC.