Indonesia’sOrange TV selected Irdeto Rights to provide studio-grade security for over-the-top (OTT) services across a range of consumer devices.
Irdeto Rights, part of the Irdeto Media Protection suite, is a hosted solution for content distribution and protection for both live streaming as well as video on-demand services. The implementation of Irdeto’s Secure Key Exchange (SKE) is also part of the deal.
Orange TV was officially launched in March 2012 and bills itself as the only pay TV operator in Indonesia to offer a unique prepayment system.
Orange TV has over 20,000 points of sale where customers may purchase prepaid vouchers including convenience stores, ATM machines and the post office. Orange TV also holds national broadcasting rights for the Barclays Premier League for the next three seasons, beginning 2013-2014.
Supeno Lembang, President Commissary at Orange TV said, “With our exclusive Premier League content and prepaid model, Orange TV is thriving and we expect to expand our customer base rapidly in the coming years.”
According to research firm Venture Consulting, consumers in Indonesia are demanding for more local and regional content and the ability to view content anytime, anywhere.
Indonesia’s population is roughly 242 million and the country has a fairly low free-to-air (FTA) TV penetration rate of 56%. With its new services, Orange TV is aiming to reach into rural areas in Indonesia such as suburban villages and the many islands across the Indonesian archipelago.