InMobi announced the launch of InMobi SmartPay, a performance based global mobile payments solution.
InMobi SmartPay will enable app developers, game companies, and content providers in the $200-billion mobile content and virtual goods space to expand their business and monetize their users quickly and easily into new markets by providing a one-time, no-cost, single point of integration across multiple countries. The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of the year.
The new solution already offers reach to over one billion consumers in seven countries, including the US, UK, Germany, India, Indonesia, South Africa, and Malaysia, with huge growth plans to expand to over three billion consumers in 30 countries by the end of the year.