Indosat and Vuclip have teamed up to provide a premium mobile video on demand service at a market launch price of 1,000 Rupiah ($0.80) per day in Indonesia.
This service complements Indosat’s existing data plans in the Indonesian market.
Content offered includes mobile content from MNC Group, Viva, Kompas TV, Kapanlagi, Malesbanget.com and Masak TV. Until recently, premium mobile content – such as music videos, reality television series and religious programs – was only available via television.
This new initiative will see Vuclip's Dynamic Adaptive Transcoding Technology enabling Indosat subscribers to watch unbuffered videos, optimized for network variability, across all mobile devices.
"Vuclip's approach to inspiring consumers to consume mobile video is in line with Indosat's strategy to lead the market with differentiated quality offerings at affordable prices for subscribers," said Kevin Henry, group head of data and value-added services at Indosat. “It's Vuclip's combination of a smooth viewing experience and compelling content riding on our best-in-class network rollouts.”
In addition to Indonesian consumers, Vuclip offers its highly popular premium video on demand services in the United Arab Emirates, Malaysia, India, Thailand and Egypt via partnerships with carriers in each of these countries.