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India ad market grows 27% to 7.3 billion impressions monthly

06 Apr 2011
00:00
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The Indian mobile ad market grew by 1.5 billion ad impressions or 27% between October 2010 and January 2011, according to new research by InMobi.

Smartphone growth outpaced advanced phones and now represents 14% of the overall market or over 1 billion impressions monthly.

VP Atul Satija said a 44% growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region.

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