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Fitbit gaining traction in the enterprise

03 Nov 2015
00:00
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Fitbit has benefited from strong growth in the enterprise sector, saying that its business-to-business (B2B) offering, Fitbit Wellness, has added more than 20 new enterprise customers in the last four months.

New users include Aon Service Corporation, Barclays, BMC Software, Boston College, Emory University and Emory Healthcare, GoDaddy.com, and Gonzaga University.

Barclays PLC, which is set to roll out its Global Wellness Program this week, has more than 75,000 employees in the US and the UK, will be able to purchase a subsidized device and plans to roll the program out to all 140,000 Barclays employees worldwide.

“We’re thrilled to be working with Fitbit on this key part of our health and wellbeing strategy,” said Dominic Johnson, director of employee relations and global head of wellbeing at Barclays, in a news release.

“Running activity challenges across our business units and between teams will be an important part of our strategy to encourage more activity and fun in the workplace,” he added.

Target Corporation also announced in September 2015 that it would make free and subsidized Fitbit devices available for more than 330,000 US employees.

Meanwhile, Fitbit is set to launch Fitbit Corporate Challenges, a premium software feature to help drive employee engagement as part of its Fitbit Wellness offering. The software will combine mobile messaging, real-time dashboards and a gamified experience.

“In 2015, we’ve seen companies of all sizes and industries turn to Fitbit Wellness to support the development of their wellness programs,” said Amy McDonough, vice president and general manager of Fitbit Wellness.

“This not only points to Fitbit’s credibility and leadership in the corporate wellness space but also serves as an indicator that organizations are making corporate wellness a top business priority.”

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