Fico announced that the Fico Adeptra Mobile Services Platform will be offered as a service in the new Fico Analytic Cloud, for creating, customizing and deploying analytic-driven applications and services.
The Fico Adeptra Mobile Services Platform enables app developers, business users and FICO partners to take advantage of the explosion in social media and mobile communication in order to address a broad range of challenges across industry, the firm said.
Using services built on the Fico Adeptra Mobile Services Platform, businesses can communicate with customers in real time, using voice, SMS, mobile apps, email and social media channels such as LinkedIn, Facebook and Twitter.
By contacting customers instantly using their preferred channel, a business can immediately resolve important matters such as identifying whether a credit transaction is fraudulent, confirming a payment plan with a customer, presenting the customer with an offer and fixing customer service issues, Fico said.