Ericsson has entered int o an exclusive, multi-year feature film deal with leading international content distributor 20th Century Fox Television Distribution for its subscription video on demand (VOD) service, Nuvu.
The output deal includes 20th Century Fox-produced titles along with an extensive selection of global film franchises for territories across sub-Saharan Africa in multiple language.
Titles include The Maze Runner, The Devil Wears Prada, Rio 2, Dawn of the Planet of the Apes, The Fault in Our Stars, The Monuments Men, and Kingsman: The Secret Service, as well as film franchises such as Die Hard and X-Men.
"Through this partnership, Nuvu subscribers will have access to some of Hollywood's hottest films as part of their package, localized on a market-by-market basis,” said Thorsten Sauer, head of broadcast and media services at Ericsson.
The built-in ability to distribute content to consumers during off-peak periods is a core feature of the service. This minimizes data costs for both operator and consumer, addressing the key cost challenge that has so far been an obstacle for VOD uptake in Africa.
Further, Ericsson has signed an exclusive media delivery services contract with Australian public service broadcaster, Special Broadcasting Service (SBS).
The contract sees Ericsson aggregate, prepare and deliver content from multiple international content owners and distributors through its broadcast and media services hub in London and deliver media assets directly into SBS's headquarters in Sydney in a format ready for transmission.