Driven by data: The importance of building a culture of fact-based decision-making

In April 2009, BusinessWeek Research Services launched a research program to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics.

The research program, funded by a grant from SAS, was designed to understand how companies can optimize business analytics to improve fact-based decision-making.

This white paper reviews a portion of the research and provides analysis and insights on the topic of business analytics. It is part of a series of white papers for C-level executives intended to facilitate sharing the most important insights from the research.

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