NTT DoCoMo and Avex Entertainment have joined forces to form Avex Broadcasting and Communications, which will produce and distribute video content packaged for the mobile phone.
Set to start operating by March 2009, the company has an initial capital of 3.5 billion yen ($34.9 million) and capital reserves of another 3.5 billion yen ($34.9 million) - 70% of which will come from AEI and 30% from DoCoMo.
Under the deal, DoCoMo will provide its IT infrastructure, advanced mobile technologies and vast experience in providing mobile customers with popular video content. AEI, on the other hand, will contribute its expertise in the fields of content creation, artist management and services centered on intellectual property.
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