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Dell begins online sale of TVs from rival Sony

08 Feb 2007
00:00
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(Associated Press via NewsEdge) Dell began selling flat-panel televisions from rival electronics manufacturer Sony and said it would soon offer products from a variety of companies as it tweaks its consumer business strategy.

A visit to Dell's Web site showed two Sony Bravia LCD televisions, a 40- and a 46-inch model, on sale alongside TVs made by the Round Rock, Texas, company.

In a statement, Dell said it would continue to offer Dell-branded televisions from 37 inches and below, but would soon offer 'a wide assortment of televisions from leading manufacturers that feature the latest technology and meet Dell's high standards for performance.'

Dell said the decision was part of an ongoing effort to focus investments in its consumer business where it could provide the highest return to shareholders.

It echoes an announcement in August when Dell pulled the plug on its DJ Ditty digital music player and instead offered a range of music players from Creative Technology, iRiver, SanDisk ,and Samsung.

© 2007 The Associated Press

© 2007 Dialog, a Thomson business. All rights reserved

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