Mobile has become a major driving force behind customer engagement initiatives across banks, insurance and retailers.
This is fueling disruptive developments in the mobile payment sector, encouraging new entries by Apple Pay, Google Wallet, Venmo, Facebook Messenger and blockchain to name a few.
Responding to the opportunities and threats occurring in the local market, DBS Bank Hong Kong has launched what it calls four major ‘first-in-market’ innovations including the DBS Omni Credit Card Companion mobile app.
The app is designed to give DBS credit card customers instant verification of card transactions on their ‘timeline’, as well as the ability to better track personal finances and instant redemption of cash rebates at any merchants globally.
The bank says these features will enable customers to be in control of their spending - all with a simple touch on their smartphones.
“Our continued investments in innovation and digital banking show DBS’ commitment to staying relevant to the changing needs of our customers, who are spending more time online and on their mobile phones,” DBS Bank (Hong Kong) executive director forconsumer finance and eBusiness Ken Chew said.
“DBS Omni enables us to introduce an innovative, yet simple and intuitive mobile solution to our customers in Hong Kong, so that our customers can perform DBS credit card transactions on the go, and with the convenience of their mobile devices.”