Datacraft announced that its new brand is Dimension Data. The change in the brand demonstrates the improvements the company is making to ensure global consistency in its business operations.
Dimension Data systems integration business now operates under one brand across 49 countries, simplifying support for its clients and accelerating its ability to serve businesses in a more consistent way.
Datacraft has been a subsidiary of Dimension Data since 1997 and has been working closely as a group to leverage international business opportunities. In 2008, Datacraft became a wholly owned subsidiary of Dimension Data when Dimension Data acquired the remaining 44.9% of the company and delisted Datacraft from the Singapore Stock Exchange. Since then, plans were underway to integrate the company under a single brand.
As part of the rebranding campaign, Dimension Data will be launching its TV commercial on CNBC Asia and BBC World, supported by web banner advertisements on BBC.com.