Hong Kong's CSL aims to take advantage of the global buzz around the augmented reality game Pokemon GO by offering free unlimited mobile data for the app as a promotional exercise.
Once the game launches in Hong Kong, customers of both the CSL and 1O1O mobile brands will be able to use the game without incurring data charges.
The offer appears to be an attempt to attract or retain customers from the younger segment. In line with this, the offer is applicable to CSL's student plans, which are tailored for users aged between 11 and 17.
Mobile customers in Hong Kong will also be able to use the Tap & Go mobile payment service to purchase Pokecoins from Google Play and the Apple App Store.
“As the leading mobile operator in Hong Kong, we foresee that Pokemon GO popularity would take off once this new sensation is launched in Hong Kong,” CSL chief marketing officer Bruce Lam commented.
“ And we are making this offer available so our customers can play the game for hours on end without having to worry about mobile data consumption.”