CNN has acquired technology company Zite, a news app for the iPad that gives users a personalized magazine-like experience.
CNN has added Zite to its already robust portfolio of digital products as a separate, stand-alone business that will continue to innovate and provide users with the news and information they want.
“Zite represents the next generation of content discovery and personalized publishing, and CNN wants to help lead in that space,” said KC Estenson, GM of CNN Digital. “We think we can advance the industry in a meaningful way that helps content creators expand their businesses while growing the distribution of a product that people already love. The Zite technology can also help CNN's Websites and apps serve more personalized content, making our current digital services even better.”
Zite is an iPad app that leverages deeper technology to provide an individually personalized experience. Zite surfaces content to users that they will find most interesting from a variety of sources across the Web by learning users' preferences and getting smarter as it’s used.