(SinoCast via NewsEdge) Shanghai-listed China Television Media, a unit of CCTV, plans to launch mobile TV service with its sister companies.
The company will also combine related HDTV service sales operations under CCTV to form a complete industry chain covering HDTV program production, integration, promotion, sales and service, CCTV VP Li Xiaoming said.
CCTV is preparing for strengthening research and development of mobile TV service, the executive also said.
China Television Media has joined forces with sister companies to develop the service and offer a better operating model, Li added.
At the moment, China's mobile phone users number 400 million people, indicating good prospects for mobile TV, the company said.
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