Audiences in Indonesia will soon have their own version of Channel NewsAsia's reality TV series Start-UP as the regional broadcaster ties up with Indonesian entertainment website KapanLagi (KLN).
KLN will adapt the show's concept for the Indonesian market with the aim of encouraging the entrepreneurial spirit both in Indonesia and the region.
Start-UP tracks the journey of a group of entrepreneurs as they compete to pitch for part of a S$2-million (about US$1.5 million) seed fund for their business ideas. Alongside the series is an interactive online portal at channelnewsasia.com that serves as a solution reference, and contains insights on the start-up landscape.
There will also be on-site consultancy for the TV program to capture the process — from pitching for venture capital seed money to the selection of finalists and winners. Plans are underway for the program to be broadcast on a local television network in Indonesia.
"Channel NewsAsia will share production material and expertise for the construction of the microsite for Start-UP with KapanLagi Network,” said Debra Soon, head of MediaCorp's News Segment. MediaCorp is the parent company of Channel NewsAsia.“The two media companies will also collaborate on news coverage, news exchange, technical know-how as well as training and staff attachments.”